GRAPHIC DESIGN
product design and marketing
Graphic design at scale for a photo product platform. Designed hundreds of themes deployed across photo books, cards, blankets, and mugs, and delivered weekly and seasonal campaigns across website, email and socials within strict brand guidelines.
Walmart Photo Center offers customers a personalized product experience across photo books, greeting cards, blankets, mugs, and more.
I was one of the primary designers responsible for the process of theme design for all photo products.
PRODUCT AND THEME DESIGN
I designed hundreds of themes deployed across a range of photo products, including photo books, greeting cards, blankets, and mugs.
A theme created across different photo product for the Love / Valentine’s Day category.
Each theme had to work across different artboard sizes with multiple photo layouts and text configurations, while still feeling intentional and cohesive.
Designing at this scale required building with consistency and flexibility in mind simultaneously, so that any customer, regardless of their photo count or personalization choices, would get a result that looked considered.
A Valentine’s Day card theme in three different sizes: 4×8”, 6×8” and 5×7” Flat Card.
MARKETING AND CAMPAIGN DESIGN
I supported weekly promotions, seasonal campaigns, and product launches through email marketing, social media ads, and additional promotional assets.
The pace was fast, with design assets being shipped every week, which required disciplined iteration and a deep familiarity with Walmart's brand guidelines to maintain consistency across every touchpoint.
Email marketing designs used for Cyber Monday and holiday promotions.
Seasonal moments like holidays and gifting occasions required balancing Walmart's established visual language with designs that still felt warm and personal, fitting for a product category built around people's memories.
A YouTube ad for a free shipping promotion during Cyber Monday.
