Graphic Design
OptiSigns
Role • Graphic Designer
Focus • Packaging Design
Platform • Product
Redesign the OptiSigns Digital Signage Player packaging to align with the updated brand identity.
The original packaging used stock imagery and screenshots of the OptiSigns web application to communicate product features. The accompanying text was long and lacked typographic hierarchy which makes it difficult to read and quickly communicate important product information.
The new design shifts to a product-first approach ensuring each panel has a clear purpose to establish either product or brand identity.
The front panel features the product with the name and tagline, while the back panel was simplified with shortened copy and custom icons to highlight key features. Unclear imagery was removed for visuals that directly support product understanding.